StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing and Customer Satisfaction - Essay Example

Cite this document
Summary
This paper "Marketing and Customer Satisfaction" is a comprehensive analysis of the concept of customer satisfaction in the light of research and findings of various authors in order to arrive at findings based on the analysis of the existing literature…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.6% of users find it useful
Marketing and Customer Satisfaction
Read Text Preview

Extract of sample "Marketing and Customer Satisfaction"

Download file to see previous pages

The findings of the study will pave way for enhanced research in the field of customer satisfaction.

The core concepts of relationship marketing, service quality, and customer loyalty will be primarily dealt with within this literature analysis. All the above three concepts are very much important in retaining the existing customers and bringing in new customers. Proper attention to these concepts will help in producing long-term profitability for the organization. The literature analysis will be based on the impact of these concepts on the current retail sector and its relationship with customer satisfaction.

2.2. The Retail Industry

Retailing may be described as the concept of marketing or selling the goods based on the customer choice and needs, on behalf of various organizations that produce such goods. (Gilbert, 1999) It is the concept of effective management of resources based on the needs and aspirations of the customers. (Davies, 1993) The study conducted by Peterson & Balasubramanian (2002) puts forward the strong argument that retailing has evolved and transformed a lot since the beginning of the 21st century. As per their views, the internet revolution is the main reason for such a massive change in retailing and marketing.

Internet is the foundation of new-age marketing. (Hamel & Sampler, 1998) The other factors that have lead to the transformation of retailing are Globalization, development in technologies, and the ever-changing customer behavior. Retailing is no more a small story at present. From smaller shops in the primitive years, a present-day retail store covers acres of land. Multinational corporations consider retailing as a high growth segment. (Raff & Schmitt, 2009) The authors argue that the main driving force of the retail segment is the increased scope of importing goods from low-wage countries and the economies of scale due to large-scale importing. The changes in the retail scenario have made evolved and transformed the customers along with it. Customers today are more demanding and segmented.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Essay Example | Topics and Well Written Essays - 6000 words”, n.d.)
Retrieved from https://studentshare.org/visual-arts-film-studies/1424420-marketing
(Marketing Essay Example | Topics and Well Written Essays - 6000 Words)
https://studentshare.org/visual-arts-film-studies/1424420-marketing.
“Marketing Essay Example | Topics and Well Written Essays - 6000 Words”, n.d. https://studentshare.org/visual-arts-film-studies/1424420-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing and Customer Satisfaction

Movie Theaters and Digital Distribution

However, it is equally important to adequately update and organize internal factors such as viewer satisfaction, added values such as better seat arrangement, sensibilities, hospitality, comforts, and so on.... hellip; The modern day customer is more demanding and aware than her counterpart a few decades ago.... After all, the customer will not mind being interrupted by commercials in the comfortable and flexible confines of the home environment. ...
5 Pages (1250 words) Essay

A New Brand of Relationship Marketing

Research on customer loyalty has primarily focused on customer satisfaction and involvement.... elationship marketing (RM) and customer relationship marketing (CRM) are two interrelated subjects.... Relationship marketing has been used to attain customer loyalty by way of satisfaction.... Can satisfaction lead to loyalty and hence profitability for the firm?... However, findings on the linkage between repeat-purchase behavior and satisfaction have provided mixed results....
10 Pages (2500 words) Essay

Technology and Science as Progressive Human Endeavor

According to Rudi Volti, technology and science is a fundamentally vigorous and increasing process that enhances with time.... In reality, even though… In this way, science and technology can never be completed but instead it becomes progressive with each step.... There is always a need for continuous improvement to enhance what In this way, science is a unique human endeavor that does not compare to other issues like social concerns (Volti 7)....
8 Pages (2000 words) Essay

Training Strategies for Al-Futtaim Retail Company

This will depend on the strategies and policies applied to the employees in relation to customer satisfaction.... This approach benefits our employees by providing a clearly defined working culture in which employees have the necessary job satisfaction that enhances their productivity.... These divisions are; financial service, electronics, automobiles, engineering,… As a human resource personnel in the retail department of this company, my task is to create a new employee-customer service training class for all new employees to this department....
6 Pages (1500 words) Research Paper

Marketing Plan for the Next Year for Atlantic Quench

he main objective being marketing Atlantic Quench Cranberries products through increasing sales accrued to this brand and product line items as well as offering diversified products tailor made to cater for customer demands (Ahmed and Rafiq, 2002).... The report focuses on marketing plan for the next year for Atlantic Quench Cranberries Inc (Luther, 2013)....
12 Pages (3000 words) Essay

Raging Topic/Great Debate: Corporate Culture A waste or necessary

Companies that need to achieve leadership in market should focus on building the culture that requires aggressive Marketing and Customer Satisfaction, as the top priority.... (Chopra)Organizational culture plays an important part in achieving the customer satisfaction and excellence in manufacturing.... ulture and strategy alignmentOrganizations adopt different value disciplines that include operational excellence, product leadership and customer intimacy....
2 Pages (500 words) Essay

Understanding Business and Management Research Methods

The paper “Relationships among Experiential marketing, experiential value and customer satisfaction” written by Yi-Hua “Erin” Yuan and Chihkang “Kenny” Wu, focuses on the importance of experiential marketing in the context of the business and marketing strategy of the tourism and hospitality industry.... Importance of this measurement is that it helps consumers measure the level of satisfaction from consuming the product or service and greater customer satisfaction means the greater success of the business....
14 Pages (3500 words) Assignment

Organization Behaviour: the Birkman Method

The model integrates behavioral, occupational and motivational facts as one to predict behavior and job satisfaction among varied situations.... This paper focuses upon factors that can streamline operations in an organization run efficiently.... The presence of such factors is primarily based on how the different people who are engaged perceive and handle various issues....
8 Pages (2000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us