StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Effect of E-Business on Marketing Strategies - Case Study Example

Cite this document
Summary
E-business has wider possibilities than traditional marketing in terms of business operations. E-marketing uses bolt-on systems based on the addition of an e-business system as a value added service to existing supply chains. The more business that is generated by bolt-on e-business systems, the lower are intermediation and search costs…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.9% of users find it useful
Effect of E-Business on Marketing Strategies
Read Text Preview

Extract of sample "Effect of E-Business on Marketing Strategies"

Download file to see previous pages

Amazon.com becomes the first mover in the e-retailing market proposing a wide product range to diverse customer targets. E-business allows the company to connect customer service and good levels, increases customer satisfaction and decreases retention artistries. The main strategy is a virtual bookshop which helps the company to promote and sell its products to customers. Similar to traditional marketing, a virtual bookshop allows customers to review product details and analysis, read about the main characteristics and qualities.

In contrast to traditional marketing, a customer sees only an image of the product. Following Archer et al (2002) "Various information systems can be used to process transactions, collect and analyze data. Technology-based tools have helped marketers perform their marketing strategies more efficiently and effectively in the traditional marketplace" (73). In contrast to traditional marketing, Amazon.com proposes a greater range of titles to choose from. Customers have twenty-four-hour access to book, table of contexts and reviews.

They can order the book from any parts of the world and at comparatively low price. Also, e-business allows Amazon to establish a competitive price through lower transaction costs. Customer service therefore plays a pivotal role in e-business. Getting this role right, and to a standard of expertise that is superior to that of competitors and sustainable in the longer term, requires an in-depth understanding of the nature and nuance of customer service. Knowing customers means closing the loop between the messages sent to them and the messages they send back.

The personalization of the service allows Amazon to create a core of brand supporters and increase its sales. Core information builds and provides access to the books catalogue (Turban et al 2004). The customer database also provides added-value information. Core handling and processing maintains payment services between the company and its customers whether they be readers, publishers, resellers or authors. This function also covers shipping and delivery administration. From this configuration, the process of publishing and book selling became much more dynamic than the linear model that was the traditional industry model.

The Internet has allowed each party in the process to interact with each other with more intensity (www.amazon.com). In contrast to traditional marketers, Amazon has wide possibilities to gather information about target groups and is able to make customer-specific recommendations, analyze their demands and needs. The customer database is used as a marketing tool in targeting existing customers and pursuing potential new ones. Amazon services (web-site and delivery service) are accessible for a large number of households and individuals.

Delivering content gives more detailed information on an offer and goods; enabling transaction leads direct to a sale. Shaping attitudes can help build brand awareness, and solicit response. An advertisement may be intended to identify new leads or as a start for two-way communication (Archer et al 2002). In these cases an interactive advertisement may encourage a use to type in an e-mail address. In contrast to tra

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Effect of E-Business on Marketing Strategies Case Study”, n.d.)
Effect of E-Business on Marketing Strategies Case Study. Retrieved from https://studentshare.org/miscellaneous/1523316-effect-of-e-business-on-marketing-strategies
(Effect of E-Business on Marketing Strategies Case Study)
Effect of E-Business on Marketing Strategies Case Study. https://studentshare.org/miscellaneous/1523316-effect-of-e-business-on-marketing-strategies.
“Effect of E-Business on Marketing Strategies Case Study”, n.d. https://studentshare.org/miscellaneous/1523316-effect-of-e-business-on-marketing-strategies.
  • Cited: 0 times

CHECK THESE SAMPLES OF Effect of E-Business on Marketing Strategies

Effects of Strategic Marketing on Business Performance

The Effects of Strategic marketing on Business Performance Table of Contents The Effects of Strategic marketing on Business Performance 1 Table of Contents 2 Introduction 3 Literature Review 4 Aim and Objective 9 Research Methods 9 Difficulties and Mitigation Methods 10 Conclusion 11 References 12 Bibliography 15 Introduction marketing is one of the most significant factors of the business.... hellip; For outperforming competition and taking accurate marketing decision, every company requires good marketing knowledge....
9 Pages (2250 words) Literature review

PESTLE and Marketing Strategies

PESTLE and marketing strategies ... estle's marketing strategies differ across the globe and the success of its numerous brands at the international scale demonstrates the insight of the business maxim that local is global.... hellip; Nestle is known for understanding its local environment and designing local marketing strategies that effectively target the market.... Needham and Dransfield (2000) stress the role of external scanning in devising effective marketing strategies: “Examining the business environment helps an organisation develop appropriate marketing strategies, including the marketing mix” (p....
6 Pages (1500 words) Essay

Marketing Strategies to Attract Buyers in Times of Financial Crisis

marketing strategies to Attract Buyers in Times of Financial Crisis School Table of Contents Contents Page Numbers marketing strategies to attract buyers in times of financial crisis 3 1.... hellip; Conclusion 7 Works Cited 9 marketing strategies to attract buyers in times of financial crisis 1.... The aim of this paper is to find out how companies in different parts of the world have responded to the global financial crisis in terms of changing their marketing strategies to address the changed needs and preferences of the customers during the financial crisis....
6 Pages (1500 words) Essay

Effect and Influence of Social Factor on Business

Environmental analysis is a marketing function which includes study of all external factors that may determine the success or failure of a business.... The essay considers effect and influence of social factor from PEST analysis on a specific business or industry i.... hellip; According to the essay, environmental analysis is a process of identifying the environmental factors then assessing and auditing them to find their effect on business....
4 Pages (1000 words) Essay

What effect national cultural has on the marketing strategies of business

hellip; The purpose of this study is to determine what effect national cultural has on the marketing strategies of business.... It is argued for the globalization strategy that predicted consumer tastes would converge and marketing efforts should be directed toward standardization of products and marketing strategies.... On the other side, Quelch and Hoff, Douglas and Wind, and de Mooij & Hofstede contend that standardized global markets are a myth and that each nation requires firms to adapt and customize their products and marketing strategies....
23 Pages (5750 words) Essay

Effects of National Culture on the Marketing Strategies

hellip; The purpose of this study is to determine what effect national cultural has on the marketing strategies of business.... The present paper aims to relate the marketing strategy of retailers to the cultural factors of foreign markets in order to develop a model that represents how specific national cultures influence the marketing strategy of international retailers.... Since marketing strategy is different for each type of business the only way to successfully study marketing strategy to national culture is to limit the study to one specific type of business....
22 Pages (5500 words) Dissertation

Strategic Management of Corporate Real Estate

With the growing competition and globalization, it is necessary that organizations have tight alignment amongst strategies of different business functions.... he literature review of journal articles suggests a large number of possible real estate strategies.... This paper "Strategic Management of Corporate Real Estate" focuses on the most basic 3 factors of production which are land, labour, and capital....
8 Pages (2000 words) Assignment

The Effects of Strategic Marketing on Business Performance

marketing strategies bring a better value of banking.... The paper “The Effects of Strategic marketing on Business Performance” looks at the effectiveness of the strategic marketing process in Finnish companies.... hellip; According to the paper, the marketing strategy is quite prevalent in company in case of more comprehensive situation.... The marketing competence has a reasonable influence on business performance....
8 Pages (2000 words) Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us