StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Effectiveness of Advertising - Essay Example

Cite this document
Summary
Nowadays it seems that the only way to avoid any form of advertising is to isolate oneself and live in a cave but not all advertising is negative and bad. It is found almost everywhere such as just by walking on the street, driving a car, or watching TV. Ference (2004) reports, "Every surface that could possibly have an ad slapped on it - clothing, buses, taxis, myriad walls and billboards, even the snow you ski on - now hawks something." Although we seem to be hit everywhere we go with ads and cannot flee away from it if we wanted to, not all advertising is bad.
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.3% of users find it useful
The Effectiveness of Advertising
Read Text Preview

Extract of sample "The Effectiveness of Advertising"

Download file to see previous pages

Every advertiser or company must do more than just make a product, give it an attractive price, and offer it to the consumer. They have to also communicate and promote it to their current and future customers; they have to advertise it. Advertisers appeal to the lusts, desires, and wants of the target market or potential customer. "Target market is the market segment to which a particular product is marketed. It is often defined by age, gender and/or socio-economic grouping," states Wikipedia encyclopedia (2006).

As previously stated, an increasing number of advertisers, retailers, and wholesalers appeal to the target market's emotions, lusts, desires, wants, and needs. They want to pull at the heart strings in order to persuade, or get others to believe and create some action. Perhaps some of the best examples of these advertisements use sex to sell everything from beer to necessities such as toothpaste. The word lust is not often used in our society today so the meaning may be obscure to many Americans.

(Advertisers Lure Customers with Worldly Lusts, n.d.) This may seem devastating but without advertising, many people would be out of jobs and many would lack product and service knowledge and opportunities to purchase what they want and need. For example, without advertising (whether it is on a billboard, on the Internet, or through a salesman), people would not be as informed and the opportunities for buying and sales would decrease. Advertising increases competition, competition encourages innovation which leads to more jobs.

Burton (2005) reports, "The goal of the competition is to improve economic developmentand hopefully, will result in job opportunities."Although advertising can be found everywhere even to the point that we are used to it, advertising is truly misunderstood. It can even be found on toys, at the movies, and while you are waiting. Some shows and movies are entire advertisements for other products and services. Ference (2004) reports, "They even advertise when we're waiting. Ever sit through The 2wenty The 2wenty, so named for the advertainment it provides in the 20 minutes before your movie starts (quasi-phonetic numerical substitution is, of course, sic), replaces the slide-show ads of yesteryear with "programming" that hypes a movie, TV show, or musician - and interstitial "commercials" for Advertising 4hilariously "local" products.

(The pert Tel-Aviv car service receptionist and DJ school started by Jam Master Jay, being excellent instantiations here.) As quaint as this all seems, this type of captive cinema advertising is a $315.1 million business." Let us not forget to mention the usage of the Internet and technology for advertising. Some even say that is a necessary evil. Advertising is necessary when the new product is introduced on the market to create a demand for it, or when there are

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Effectiveness of Advertising Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
The Effectiveness of Advertising Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/miscellaneous/1518507-the-effectiveness-of-advertising
(The Effectiveness of Advertising Essay Example | Topics and Well Written Essays - 1250 Words)
The Effectiveness of Advertising Essay Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/miscellaneous/1518507-the-effectiveness-of-advertising.
“The Effectiveness of Advertising Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/miscellaneous/1518507-the-effectiveness-of-advertising.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Effectiveness of Advertising

The Candy Council Marketing

Loopholes emerged as to The Effectiveness of Advertising that the Candy Council engaged in.... nbsp;… Antonella critically reviewed advertising pursuits and strategies employed by New Century Advertising to determine the impact of advertising on candy consumption.... According to Antonella, the role of advertising for the council's pursuits was unclear.... What was not clear to her is the role of advertising in the realization of that growth....
3 Pages (750 words) Case Study

Effectiveness and Contribution of Advertising Towards the Success of a Companys Sales

The Effectiveness of Advertising in precipitating a company's sales success in relation to the other elements of marketing strategies happen to be matter of serious concern in today's business domain.... These activities not only demand substantial efforts but also This paper presents an insightful investigation of the effectiveness and contribution of advertising towards the success of a company's sales.... It indicates the impact of advertising on company's sales margin, while establishing facts from the theoretical material and draws out the potency of marketing activities in combination with proper advertisement towards the achievement of sales and profit targets....
7 Pages (1750 words) Essay

Questions in Marketing Communication

They needed the services of an advertising agency because the launch required strategic brand development before the advertising plan could be developed.... The marketing communications objective for BMI was challenging because the advertising agency had to launch a product with no brand name or brand image....
6 Pages (1500 words) Essay

Promotion & Price

ADVERTISING AND PROMOTIONS EFFECTIVENESSThe effectiveness of advertising and promotion will be measured through observing the performance of the organisation.... Feedback from the customers can also be used to measure the effectiveness of the strategy used.... advertising MEDIA TO BE USED.... OVERALL COSTS The overall costs include advertising as well as wages of the employees are going to be used as the yardstick to set the price for the services offered....
2 Pages (500 words) Research Paper

Analyzing and Reporting Results

?According to Ace Metrics, an self-governing analytics corporation which measures The Effectiveness of Advertising campaign, “Soul” scored the uppermost of any automotive commercial and joined for the 4th highest score on the whole for all advertisements on the Super Bowl,” stated the Mercedes-Benz press release.... - Anova2- Correlation3- Exponential Smoothing4- Covariance5- Fourier analysis6- Moving Average7- F-Test Two-Sample for Variances8- Random Number Generation9- T-Test10- Rank and Percentile11- Sampling12- Z-Test (Newbold, Carlson, & Thorne, 2007)Rank and Percentile statistical tool:This tool is used by the Mercedes Benz Company to evaluate the effectiveness of the advertising campaign in terms of how much target market respond to the advertisement campaign, and how they perceive the brand, do they perceive the brand according to the company's perception....
2 Pages (500 words) Essay

Promotional Budget-Magic knife

However, allocation of funds in the promotional budget will depend on the extent of promotional services in that particular medium as well as The Effectiveness of Advertising in such a medium (Bizmove, 2013).... The major promotional services or strategies will include the use of radios, television, roadshows, online advertising, print advertising, trade shows, publications, and catalogues and brochures.... However, as the sales increase due to more awareness creation by advertising, the budget will be increasing....
2 Pages (500 words) Essay

Statistical Techniques and Regression Technique Analysis

Moreover, there was no significant change in The Effectiveness of Advertising (Tucker 547).... The personalized advertising was ineffective before the introduction of the face-book privacy controls.... The study reveals the implication for the proposed regulations governing online behavioral advertising in U.... Social Network, Personalized advertising, and Privacy Controls.... The approach tries to limit the use of the data by various firms to reduce advertisement effectiveness....
2 Pages (500 words) Term Paper

Promoting Samsung Galaxy S4

From this work, it is clear that the company has adopted a set of advertising campaigns with the intention of creating an effective awareness in worldwide market segments.... This work called "Promoting Samsung Galaxy S4" focuses on the advertising campaign used by Samsung in promoting Samsung Galaxy S4 in the worldwide market segments.... advertising campaigns ensure that the messages to be communicated are made appropriately for the better attraction of customers towards products and/or services....
8 Pages (2000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us