CHECK THESE SAMPLES OF An Evaluation of Current Integrated Marketing Communication Practise
The main purpose of the following essay "Managing marketing communication" is to concern the contemporary techniques and tools in marketing regarding the communication.... integrated marketing Communications, or IMC, basically refers to the process of combining all the tools used in advertising so that they can function together.... The main principles of integrated marketing communications comprise: Consistency: A major topic in integrated marketing is consistency....
11 Pages
(2750 words)
Essay
This essay "integrated marketing communication to Build Brands" presents the importance of integrated marketing communication in the present modern world.... he paper is an approach to reviewing literature about the concept of integrated marketing communication (IMC).... integrated marketing communication is an effective way of achieving the objectives of marketing.... An entire literature review is an interesting approach towards the modern concept of marketing communication where the marketing mix has transited from four Ps to four Cs....
15 Pages
(3750 words)
Essay
Starting off it is imperative that one understands what communication basically means and what kinds of processes are there in an organizational environment.... communication is the basic tool through which we get messages across to other people so that they can have a clear idea of the perspectives that we hold, in an organizational environment it is all the more important because as managers, communication is perhaps the only tool one could use to direct subordinates and get the message to the higher authorities....
8 Pages
(2000 words)
Essay
When it came to marketing communication, these mass marketers focused on mass-media techniques.... This shift from mass marketing to segmented marketing carries dramatic implications for the marketing communication strategies of the Information technology facilitates the gathering and maintaining of customer data and evaluating these data to identify similarities and differences and provides means of highly sophisticated segmentation tools.... Concept of integrated marketing Communications addresses the need for organizations to deliver clear, compelling, cohesive and consistent marketing message about the company and its product through carefully integrated and coordinated communication activities utilizing many marketing mix elements....
10 Pages
(2500 words)
Essay
dolescents and children have been engaging on social media platforms in a frequent manner, which have shown enhanced communication, technical skills as well as social connection.... Therefore, it can be said that a significant part of the current generation's emotional and social development is influenced by these social media websites (Roper & Shah, 2007)....
7 Pages
(1750 words)
Essay
Among the strategies, the integrated marketing communication strategy is incorporated by the company, which serves as the most beneficial to communicate with the target customers and thereby compete among other large automobile manufacturers of the world.... ntegrated marketing communication (IMC) serves as most effective for Ford motor company as it is an integrated approach taking into consideration various aspects of the marketing communication including sales promotion, advertisement, maintaining public relations and direct marketing....
14 Pages
(3500 words)
Essay
integrated marketing communication is defined as “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other” (Online Busines Dictionary, 2010).... It is indeed true that Ford motor company is adopting the use of integrated marketing communication as a strategy of winning more customers and increasing their market presence and revenue in overall....
13 Pages
(3250 words)
Essay
The objective of the study 'Integrated Marketing Communications Plan for Holsten' is to increase the customer base of the company and develop a marketing communication strategy which can be adopted and implemented by Holsten for staying ahead of its competitors.... Since the objective of the marketing communication plan of Holsten is retaining the existing customer base in Germany, retain the inbound roaming customers as well as expanding the customer base in countries such as Poland, Croatia, and Austria, it is important to discuss some of the alternatives available to the company....
12 Pages
(3000 words)
Case Study