StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Importance of Mission in the Strategic Management - Essay Example

Cite this document
Summary
The main idea of this essay under the title "The Importance of Mission in the Strategic Management" touches on strategic management and different models, viewpoints, patterns of strategic management defining a range of different terms of management…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
The Importance of Mission in the Strategic Management
Read Text Preview

Extract of sample "The Importance of Mission in the Strategic Management"

The Importance of Mission in the Strategic Management process Management is an integral part of the modern society’s activity. It is connected to allfields of activity and that is why it is necessary to know as much as possible about its laws and specificity. In my paper I am going to discuss the basics of strategic management and its role in the public sector. Speaking about strategic management, it is necessary to specify some initial conceptual representations about management and management as a whole. The model of strategic management is offered as one of conceptual bases in the system of management consisting of two subsystems: strategic and operative, (fig. 1). As David states, rategic management should give the answers to the following three key questions: 1. What are purposes of our organization? 2. What is the existing and future structure of our business? 3. That should we do to provide the achievement of our goals? The bases of strategic management are: 1. Analysis of organization’s external environment; 2. Internal diagnostics (an estimation of the strong and weak sides of the organizations; 3. Definition of mission and the purposes of the organization; 4. Development, estimation and choice of alternative strategy on concrete subsystems of the organization; 5. Development and the developed definition of corporate strategy as a program of concrete actions; 6. Strategy realization; 7. Estimation of results and feedback Fig. 1. Strategic management model. (by David) On the Fig. 8 there is a general model of the organization. The given system of the organization as the original «strategic pyramid» is very simplified. At the same time it very successfully shows the system and integrate unity of strategic and tactic aspects of management. Fig. 8. Simplified organization model: («Strategic pyramid»).(by Pearce) . Mission Goals Strategic conception What area would we like to work in? Strategies of key organizational subsystems How is the organization going to get a success? opportunities Dangerous Advantages weaknesses Competitor advantages keeping Competitive advantages creating Borins defines a range of different terms of management: System of management is the main means of development and practical realization of the general program of the organization development and realization of its strategy. An ultimate goal of system of management is the performance of the company’s mission. Mission is the most overall aim of the organization as the competitive structure, submitted in the most general form and expressing a principal cause of organization existence. Strategy of corporation is a business concept of the organization on the given strategic prospect, submitted as the long-term program of concrete actions which are capable of realizing the given concept and to provide the organizations competitive advantages in achievement of the purposes. The important element of strategy of the organization is an answer to the question: "how to conduct competitive struggle? ". The key element of strategy is the target orientation in use of resources of the organization. Finally, corporate strategy of the given organization consists in knowledge and practically skills on creation and realization of the concrete advantages. Strategic management is a subsystem of organization management which carries out all the complex of concrete works on professional action under the strategic analysis, to development, realization and controlling strategy of the organization. Competitive advantage is those characteristics which create the certain superiority over its competitors for the organization making and realizing the given product. These characteristics may be various and concern to the product (base service), and to the additional services accompanying base, i.e. to modes of production, selling, sales etc., specific to the organization and its product. Humger insists that mission, vision and values are the links that connect the integral parts of the company together. They describe the purpose of the company, the approaches that are implemented for successful result, and a general goal of the company’s existence. Defining and realizing these points will help both the staff and heads of the company get an integral image of the company, which would be helpful in their working process. These notions may sound abstract for people that are not involved into strategic planning, especially for people, that are occupied with practical activities and are focused on getting benefits and do not trouble themselves with such abstract notions. Such pragmatic people, or people, who consider themselves to be pragmatic, pass this very important stage of building up a successful base for future functioning of the company. It is extremely important to find staff and time to forge out mission, vision and values statements, for it will be generously repaid. Exploring and give-and-take may be successful during meetings, discussions, with a large number of specialists involved. There are different successful strategies of preparing a group that will further work upon mission and vision statement. These may be the interviews, discussing possible items that should be included into mission, asking questions and answering them, with all the information written and then passed to the working group to serve as a basis for future writing. It would be also interesting and useful to ask each member of the group to write his own draft of future mission statement, and then compare the results to define the most important things that should be included. The head of the group may also give each member of the group a task, which includes a written discussion of the mission, its general idea and definite items. The other way to prepare is using media means – making a video interview to create an image of the company and the successful perspective as it is seen by the people in order the mission to be inspired by positive ideas. There are a large number of viewpoints, patterns and methods that are implemented in strategic management. The approach used for forging out a strategic plan depends upon the essence of a firm’s headship, nature of its organization, its cultural and traditional models, its surroundings, staff volume, experience of those who are involved into planning and many other factors. For instance, there are patterns based upon the goals, upon the issue, there are organic patterns. The pattern that is based upon the goal includes observation of company’s mission, vision and direction, in order to direct the working process to mission’s accomplishment, necessary ways of achieving the purposes and planning of the activity. The pattern that is based upon issues, focuses on different issues, that the company is faced with, on approaches that may be applied to those issues, and planning the activity. When starting to work over mission statement, it is necessary to pay attention to definite items. According to the writings of David, these items are as follows: 1. The mission should reflect a global goal of all the company. 2. In case a vision is examined before mission statement, it would be helpful to define the goal of the vision. The most likely, that the purposes of vision and mission will be the same. 3. Approaches that may be implemented in planning the mission and a vision may vary. The persons involved in a process of planning may use rational or creative approaches, including discussions, examinations of day realities, sharing creative ideas etc. 4. When putting the mission into words it is necessary to observe the products of the company, its services, culture, traditions, its image, the markets it uses and the major priorities of its activity. 5. It is important to foresee and make possible any changes that might be necessary due to changes in existing strategic plans. 6. It is also important to take into consideration that a mission statement may help the staff and heads of the company recognize the purposes of the whole firm and individual purposes in producing the products or services. 7. On the last stage of mission statement wording it would be useful to try to change the words, to add or to delete something in order to make sure the text is clear and fine. 8. The next point will be to examine if the mission statement clearly describes company’s profile and if it makes the company stand out in a range of similar organizations. Here is the sample of the mission and statement of a company, where all necessary components are included: Toastmasters International The Values of Toastmasters International Toastmasters International’s core values are integrity, dedication to excellence, service to the member, and respect for the individual. These are values worthy of a great organization, and we believe we should incorporate them as anchor points in every decision we make. Our core values provide us with a means of not only guiding but also evaluating our operations, our planning, and our vision for the future. The Vision of Toastmasters International Toastmasters International empowers people to achieve their full potential and realize their dreams. Through our member clubs, people throughout the world can improve their communication and leadership skills, and find the courage to change. The Mission of Toastmasters International Toastmasters International is the leading movement devoted to making effective oral communication a worldwide reality. Through its member Clubs, Toastmasters International helps men and women learn the arts of speaking, listening and thinking – vital skills that promote self-actualization, enhance leadership, foster human understanding, and contribute to the betterment of mankind. It is basic to this mission that Toastmasters International continually expand its worldwide network of Clubs, thereby offering ever-greater numbers of people the opportunity to benefit from its programs. The Mission of the Club The mission of a Toastmasters club is to provide a mutually supportive and positive learning environment in which every member has the opportunity to develop communication and leadership skills, which in turn foster self-confidence and personal growth. The Mission of the District The mission of the District is to enhance the performance and extend the network of Clubs, thereby offering greater numbers of people the opportunity to benefit from the Toastmasters educational program by: - Focusing on the critical success factors as specified by the District educational and membership goals. - Insuring that each Club effectively fulfills its responsibilities to its members. - Providing effective training and leadership opportunities for Club and District Officers. The Strategic Plan includes the following items: 1. Every club distinguished 2. Ensuring district excellence in service to clubs 3. Every area, division, and district distinguished 4. Membership and club growth 5. Financial security 6. Leadership and professional development Bibliography 1. Camp, R. (1989) “Benchmarking: The search for industry best practices that lead to superior performance American Society for Quality Control” Quality Press, Milwaukee, Wis. 2. Kaiser Associates (1988) “Beating the competition: A practical guide to Benchmarking” Vienna Virginia. 3. Xerox Corporation (1987). Leadership through Quality: Implementing competitive Benchmarking, , Stamford Conn. 4. Borins, Sandford. (1995) “The New Public Management is Here to Stay”. Canadian Public Administration., vol. 38 no. 1, p. 112-21. 5. Cohen, Shawna & Cardinal, Nancy. (2000) “Style and drinks… turning Ontario’s liquor stores into adult entertainment centers”. Marketing, Sept. 13/99. P. 30-1. 6. “Change Management: An Inside Job”. The Economist 7. Hartung, G. C. (1996) “Institutionalized Excellence: Not Just More Pop Government Jargon?” Public Management 8. Hunger, J.D, Wheelen, T. L. (2002) “Essentials of Strategic Management”. Prentice Hall; 9. Israel, Charles (1992) “Privatization Dues and Don’ts: What the LCBO Union Fears in the Monopoly Going Private”. Toronto Life, June 10. Strickland A.J, Thompson A.A. (1999) “Strategic Management: Concepts and Cases”. McGraw-Hill College, March 11. David F. (2004) “Strategic Management : Concepts and Cases”. Prentice Hall 12. Pearce J. (2004) “Strategic Management: Formulation, Implementation, and Control”. Mcgraw-Hill College 13. Hitt M., Ireland R., Hoskisson R. (2004) “Strategic Management : Competitiveness and Globalization, Concepts and Cases”. South-Western College Pub Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Importance of Mission in the Strategic Management Essay, n.d.)
The Importance of Mission in the Strategic Management Essay. Retrieved from https://studentshare.org/management/1535377-the-importance-of-mission-in-the-strategic-management-process
(The Importance of Mission in the Strategic Management Essay)
The Importance of Mission in the Strategic Management Essay. https://studentshare.org/management/1535377-the-importance-of-mission-in-the-strategic-management-process.
“The Importance of Mission in the Strategic Management Essay”. https://studentshare.org/management/1535377-the-importance-of-mission-in-the-strategic-management-process.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Importance of Mission in the Strategic Management

What is a (successful) business strategy Example of Volkswagen Group

the importance of value is justified through choosing of the best valued guiding actions and goals of the organization.... The analytical discussion will be supported with evidences from the strategic operations of the Volkswagen group.... The analytical discussion will be supported with evidences from the strategic operations of the Volkswagen group.... The integrated nature of the strategic development helps the organizations in choosing the right direction of fulfilling the objectives....
5 Pages (1250 words) Essay

Whole Foods and Trader Joes

Whole Foods and Trader Joe's Your name 30 March 2013 Part I: Vision and Mission Statements Vision and mission statements communicate the strategic direction of the organization to internal and external stakeholders.... Vision and mission are not the same, although some organizations embed both in their mission statements.... hellip; Organizational vision is what the organization wants to become, while the mission is what the organization is and where it is at present (Hitt, Ireland, & Hoskisson, 2009, p....
9 Pages (2250 words) Essay

Planet Mars NASA Mission

The researcher of this descriptive essay mostly focuses on the discussion of the topic of planet Mars NASA mission and analyzing the issue of a number of questions that are intended to be addressed in the proposed space exploration mission.... hellip; This research paper is aimed to be a deep description of NASA mission to Mars.... The author explains that the Mars NASA mission is an exploration project that is intended to help confirm the future potential for humans to conquer the red planet and describes critical points of the mission to planet Mars....
8 Pages (2000 words) Research Paper

Inside-Out and Outside-In Strategic Planning

From the paper "Inside-Out and Outside-In Strategic Planning" it is clear that strategic management involves actions and thoughts which are focused at the long-term objectives the entire organization and the strategic planning is usually done during situations of uncertainty … Firms that have taken up an 'outside in' approach, consciously stress on generating and sustaining consumers by offering increased consumer value.... Strategy forms an integral part of the discipline strategic management domain....
8 Pages (2000 words) Research Paper

Introduction to Strategic Management

rioritizing Implementation Steps: Once the strategic objectives are defined, proper implementation is critically important.... hellip; Although it has a thriving business in the US and Canada, Able is trying to break into the global marketplace. This report lays the foundation to Able's complete business plan for its strategic initiative to penetrate the global marketplace.... The report defines the process of development of an identity definition and mission statement, and goes on to develop one for Able....
6 Pages (1500 words) Essay

Strategic Management - How to Achieve Strategic and Financial Objectives

This essay talks about the structure of strategic management and the business moves and business approaches that a company implements to have a successful performance.... The essay "strategic management" describes the strategy actions for satisfying the customers, responding to the constantly changing industry and varying market conditions, or managing each functional piece of business or making the business grow in terms of company size and sales revenues.... The five strategic management tasks are: develop strategic vision and mission; setting objectives; crafting the strategy; implementing and executing the strategy; evaluating and correcting....
7 Pages (1750 words) Essay

Strategic management final exam bachelor degree

The statement that macro environment is too broad to consider as relevant factors is only valid in the short run and mostly during an organization's preliminary and early stages of life.... The statement however becomes invalid as the organization ventures into the market and has… The statement is valid in the short run because the macro environment consists of a business' external environment that an organization lacks control over as compared to microenvironment that can be easily controlled by a This relationship identifies validity of the statement from the perspective that organizations can focus on their microenvironment and manage the factors to overcome any possible effects of the macro environment....
4 Pages (1000 words) Term Paper

Strategic Management in Construction: Atkins Company

This case study "strategic management in Construction: Atkins Company" presents Atkins as an Engineering and consultancy company with a regional office in the UK.... The company offers architectural and design services in project planning and project management.... The papers will, therefore, discuss the core values of the company, its mission, growth strategies, and the challenges the company faces....
11 Pages (2750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us