StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Critical Analysis of the Article from both POSITIVE and NEGATIVE aspects - Essay Example

Cite this document
Summary
The author basically aims at developing the understanding of how services and products combined together to provide a different and unique experience to the customers. As such the focus is on visualizing a service in such a manner that it undertakes into account a complex…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.3% of users find it useful
Critical Analysis of the Article from both POSITIVE and NEGATIVE aspects
Read Text Preview

Extract of sample "Critical Analysis of the Article from both POSITIVE and NEGATIVE aspects"

The article “How to design a Service” has been written by Shostak, L and was published in European Journal of Marketing 2007) in volume 16 issue The author basically aims at developing the understanding of how services and products combined together to provide a different and unique experience to the customers. As such the focus is on visualizing a service in such a manner that it undertakes into account a complex combination of services and products. The basic premise of this article therefore is to see services as well as products as complex and dynamic variables rather than static variables and their nature therefore shall be measured accordingly.

The so called molecular approach is therefore advocated in order to indicate the complex and inter-connected nature of the marketing as a whole. The author therefore does not see products and services as two different acts but visualize it as a combination of complex processes that must be undertaken together in order to deliver something of value to the customers.The author has also provided a visual representation of the molecular model and how it can integrate with marketing processes to provide a comprehensive view of how marketers should view services and other aspects of marketing jointly.

This approach therefore provides a visual picture of the different relationships and proportions of the elements. Further, author has attempted to consider services with evidence as it is the evidence only which can effectively provide a comprehensive understanding of how one can actually measure the effectiveness of the services.The author therefore provides modeling as well as blueprinting as two important methods that can effectively provide marketers an opportunity to design services in such a manner that it can offer relatively better opportunity to understanding marketing in larger context and design the overall offering in such a manner that achieve the objectives.

It is however, critical to note that the author has fall short on different occasions. Services essentially are of perishable nature therefore effectively they cannot be dynamic as assumed by the author. The dynamic nature of the services can only be assumed when they are provided on the consistent basis and the customers have the ability and opportunity to provide effective feedback about the overall quality of the services. Further, services can be separated from the products as it depends upon the overall nature of the offering made by the firm.

Since some products are delivered with minimal service promise therefore services essentially cannot be considered as important for designing an effective product.Lastly, the overall argument is not supported by empirical study and most of the arguments are based on the hypothetical assumptions. Business world is more dynamic than undertaking some assumptions and as such to provide a direction for future, it is important that any set of recommendations and model shall be based on concrete empirical research which can effectively provide a theoretical ground for undertaking any such steps.

Overall, author has successfully demonstrated that the products and services shall be designed together in a manner that provides the results.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Critical Analysis of the Article from both POSITIVE and NEGATIVE Essay - 2”, n.d.)
Critical Analysis of the Article from both POSITIVE and NEGATIVE Essay - 2. Retrieved from https://studentshare.org/miscellaneous/1566869-critical-analysis-of-the-article-from-both-positive-and-negative-aspects
(Critical Analysis of the Article from Both POSITIVE and NEGATIVE Essay - 2)
Critical Analysis of the Article from Both POSITIVE and NEGATIVE Essay - 2. https://studentshare.org/miscellaneous/1566869-critical-analysis-of-the-article-from-both-positive-and-negative-aspects.
“Critical Analysis of the Article from Both POSITIVE and NEGATIVE Essay - 2”, n.d. https://studentshare.org/miscellaneous/1566869-critical-analysis-of-the-article-from-both-positive-and-negative-aspects.
  • Cited: 0 times

CHECK THESE SAMPLES OF Critical Analysis of the Article from both POSITIVE and NEGATIVE aspects

Research Methodology Methods & Techniques

However, each research method has its own positive and negative sides, some of which will be mentioned in the current paper.... All spheres of human life, including economical, political, technological, educational and social aspects, never stop progressing.... The usage of various research methods for one study increases the accuracy of the findings and helps to view the problem from the different aspects.... Basically, research methods are implemented to gather the full data base with the help of which a researcher is able to make appropriate conclusions and elaborate further recommendations on how to benefit from favorable consequences or eliminate the negative influence....
7 Pages (1750 words) Article

Description of Four Research Methods

Embedded sources tended to use greater levels of episodic frames, eliciting more positive relational cues.... By contrast, unilateral or non-embedded sources tended to minimize the use of episodic framing and tended to depict the military as a whole, as well as individuals in the military, in a less positive tone.... Each of them was then defined using exemplar articles and supporting documentation from other experts in various fields.... The remaining two are quantitative methods, the content analysis method, and the longitudinal study....
5 Pages (1250 words) Article

A Systemic-Dynamic Lurian Approach to Aphasia by B. K.Friedgut

Moreover, because it is assumed that competence is common to both languages if a bilingual is agrammatic for some aspect of the grammar in one of his languages, it is predicted that she or he will be agrammatic for those same components of the grammar in the other language ( Scholes, 1984).... There is indeed no clinical evidence that there is only one underlying neurolinguistic competence for both languages, that is to say, one common neural substrate for language, undifferentiated as to specific language....
3 Pages (750 words) Article

A Shift from Unitary Government to Democracy in India

In a news article written by Chatterjee (2013), the Indian democracy is not an exception to a decisive shift in power regarding the governmental operations of… India's shift to “peripheral people power” from central power characterizes the country's rapid changes of democracy, where the essence of democratization will likely affect greater number individuals in less span of time (Chatterjee, 2013).... his paper aims to discuss the influx in India's form of government from a unitary government ruled by a single party into what is now a democratic state....
4 Pages (1000 words) Article

Positive and Negative Correlation

However, anonymity in all other aspects was ensured.... a high degree of correlation, positive or negative, between the ages of automobile buyers and the amount of money they spend on the purchase of an automobile.... For the scope of this project, I have collected data from an informal source: an old friend of mine has a father in the automobile business....
6 Pages (1500 words) Article

Correlations between Barometric Pressure and Child Birth Rates

It is decided that if any significant correlation does show in this test a more detailed test shall be conducted to study more intricate aspects of the relationship.... he paper first undertakes a literature review that reveals that many climatic and weather variables such as temperature, precipitation, humidity and others affect, both adversely and beneficially, human physiology and psychology.... The barometric pressure for Tulsa, Oklahoma, USA, for the period 1990-2000 is derived from the ‘National Oceanic and Atmospheric Association' (NOAA) together with the number of births, the birth rates and the fertility rates for the same period from the ‘Oklahoma State Department of Health'....
13 Pages (3250 words) Article

Bodily Labour among Professional Boxers by Wacquant

This article "Bodily Labour among Professional Boxers by Wacquant" presents work titled “Pugs at Work: Bodily Capital and Bodily Labour among Professional Boxers.... rdquo; This study was conducted so as to examine the concept of body labour whereby boxers or pugilists use their body as a form of capital....
7 Pages (1750 words) Article

Memorization versus Semantic Mapping in L2 Vocabulary Acquisition by Khoii and Sharififar

This method has been acclaimed to be the best since it fosters deeper learning and develops critical thinking abilities.... … The paper “Memorization versus Semantic Mapping in L2 Vocabulary Acquisition by Khoii and Sharififar” is an affecting variant of an article on education....
6 Pages (1500 words) Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us