StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

MobilephonesPrinciples of Marketing - Essay Example

Cite this document
Summary
The creation of mobile phones highlights the use of technological advancement in order to cope with the busier and more mobile lifestyle of individuals. Looking at the core product, a mobile phone is a step ahead of the land lines which are installed in homes in order to receive and make calls…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.8% of users find it useful
MobilephonesPrinciples of Marketing
Read Text Preview

Extract of sample "MobilephonesPrinciples of Marketing"

Download file to see previous pages

The formal product in mobile phone is comprised of the brand, the product code which differentiates it from other phones, the design, the packaging, the batteries and headsets which are also included together with the other features and enhancements. Recognizing the other needs of individuals aside from communication which can be integrated into the mobile phone, manufacturers continue to innovate and enhance it with new features. Starting from the core use of as a telephone, mobile phones are now also integrated with cameras, televisions, videos, calculators, planners, alarm clocks, music composers, MP3 players, flashlights, and others.

These augmented features add value to the customers allowing them to use this gadget in more ways than making and receiving calls. Also, the augmented product is now tailored in order to suit the lifestyle of an individual. Thus, a mobile phone which features a higher resolution camera can be marketed to a person who is fond of taking photographs. A music lover will want to have a mobile phone with MP3 player which allows him or her to listen to his/her favorite songs while on the go. The first advertisement for a mobile phone was launched by Centel in 1989 featuring the flexibility and convenience of having a mobile phone.

The succeeding commercials went beyond Centel's slogan of "Where people connect" by highlighting the new features of mobile phone. Philips targets customers by stressing that mobile phone a way to "engage" one's senses. The fast obsolescence of technology in the mobile phone industry makes manufacturers very keen in bringing state of the art technology in the market before other competitor does. Thus, most of the advertisements are geared towards capturing customers by stressing that the newly launched product is most advanced.

Companies also try to appeal to the lifestyle of customers through its commercials. The commercial of Sera phone emphasizes that users of their phone are beautiful and sexy. Still other commercials are geared towards capturing the culture of the customers to be family oriented like the ones used by Nokia in the Philippine market. Also, mobile phone companies are designing products which appeals to one target group. The age of a person becomes a determinant of the type of mobile phone that he or she needs.

The capacity of a mobile phone to cater to two SIM cards is geared toward individuals who want to have a different number for business and personal purposes. Thus, mobile phone is also marketed as a way of managing the complicacies of work and family life as well as gives privacy to users. Advertisements are now also infused with humorous sentiment blending technology with the natural tendencies of man. As a user of mobile phone, I can say that almost all advertisements for mobile phones are appealing considering that manufacturers are now targeting buyers through different medium and tailoring the message according to their demographics and lifestyle.

APPENDIXAdvert 1. http://www.cellular-news.com/tv_commercials/#http://www.cellular-news.com/tv_commercials/videos/Romania_Zapp/zie_2004_god.swfAdvert 2. http://www.youtube.com/watchv=ptbJZ9HBw2kAdvert 3. http://www.youtube.com/watchv=G4iGrdYAG8wAdvert 4. http://www.youtube.com/watchv=K3ye7Ok8dgcAdvert 5. http://www.youtu

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“MobilephonesPrinciples of Marketing Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1515930-mobilephonesprinciples-of-marketing
(MobilephonesPrinciples of Marketing Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/miscellaneous/1515930-mobilephonesprinciples-of-marketing.
“MobilephonesPrinciples of Marketing Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1515930-mobilephonesprinciples-of-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF MobilephonesPrinciples of Marketing

Finance and Marketing Issues

Role of marketing in Strategic Planning Student Kotler et al (2009) defines strategic planning as the process of developing and maintaining a feasible fit between the ever-changing marketing opportunities in business environments and the skills, objectives and resources at the disposal of the organization.... hellip; Like marketing strategy, the company strategy must also be customer oriented to ensure improved company-customer relation hence improved profits....
4 Pages (1000 words) Essay

Data Mining Techniques: For Marketing, Sales, and Customer Support

This report seek to identify the role of marketing during strategic planning in building profitable customer relations.... The Role of marketing The planning process begins with an examination of the firm's internal and external entities creating a situation analysis.... marketing Management Name Institute Date marketing Management Strategic marketing planning for any company can sometimes be complex.... Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives....
4 Pages (1000 words) Essay

Exploitive Marketing Targeting Minority Communities: A Debate

often results in the primary mission of marketing to satisfy customer needs getting completely lost thus resulting in strategies that are malicious to the customers and the overall society.... This short essay is presented in the context of ethical marketing principles and is an attempt to present the features of exploitive marketing with special emphasis to minority communities.... Many companies practice exploitive marketing especially targeting minorities and children....
4 Pages (1000 words) Essay

Marketing and Types of Customer Information

marketing can be defined as an organizational function and a set of processes for communicating, creating, implementing and delivering value to customers and for managing customer-business relationships in a way that will benefit both the organization and the stakeholders… Such processes succeed in moving people closer to making a decision to purchase and facilitate a sale1....
11 Pages (2750 words) Essay

Market Profile of PAMAY and Its Competitors

The Marketing Game is a kind of marketing simulation exercise which seeks to draw forth a real life marketing scenario that is complete with product lines rivals and competitors, vying for gaining market shares and product consolidation and positioning.... In this exercise the main… idea is to create marketing situations by which the exposure to different market situations and scenarios necessitates the need to draw up appropriate marketing strategies as well as take strategic decisions based on prevailing circumstances from gleaning of competitions' The product lines that are considered are “Voice Recognition Device....
9 Pages (2250 words) Essay

Service Marketing

Strong positive connections between loyalty and image have been reported broadly in the area of service marketing.... It is the brand image of an organization in target audience's mind.... The positioning strategy refers to the target audience's choice to be… Positioning strategy starts with products that could be a type of service, merchandise, an institution, a financial product or service, a person, or even a company....
4 Pages (1000 words) Research Paper

Marketing Proposal

Their products range in different categories, and they include computer and communications, bedding and furniture, lighting, carpeting, electrical among other home and office use products… With the entry of new products in the market, formal marketing is important as it prepares the business to be proactive through the products in the market, it will enable the company to know its potential clients, competitors and how to relate with the marketing Proposal Introduction Harvey Norman is a company dealing with retailing products for home and office uses....
2 Pages (500 words) Assignment

The Marketing Plan: How to Prepare and Implement It

Due to rapid expansion, the company plans to invest more on international marketing to increase its sales.... marketing incorporates various activities like product pricing, design, advertising, and strategies, etc.... Nevertheless, there are other elements that are very important for the marketing process....
8 Pages (2000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us