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How Tescos Loyalty Schemes Affect Customers - Case Study Example

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The paper "How Tesco’s Loyalty Schemes Affect Customers" is a perfect example of a marketing case study. A research conducted by Click Fox in 2012 regarding the effect of various customer loyalty schemes by various companies towards various schemes and how this affects their buying decision indicated that more than half of customers would consider increasing the amount of business they did with a brand for a loyalty reward…
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How Tescos Loyalty Schemes Affect Customers

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