CHECK THESE SAMPLES OF HSBC Product and Brand Management
The paper "The Merger between HSBC and Oman International Bank" tells that the Hong Kong and Shanghai Banking Corporation (HSBC) recently announced an approved merger with Oman International Bank (OIB) to improve the competitive and brand standing of HSBC and to provide Oman business.... The newly merged hsbc Bank Oman, Ewan Stirling, indicates that the merger was designed to improve hsbc's long-term commitment to providing excellence in banking services to the Omani people....
15 Pages
(3750 words)
Essay
All organizations try to provide a combination of product and service.... he value that is added by both operations management and operations strategy is fundamental to any organization.... are all operations activities and their management is central to the successful provisioning of goods and services.... perations management has i.... Thus began the journey of hsbc.... Today hsbc proudly boasts of over 125 million customers around the world, with a diverse workforce of more than 260,000 people, and has successfully completed 140 years of its presence in China in 2005....
5 Pages
(1250 words)
Essay
HSBC owns one of the most sophisticated & efficient banking transactions & customer service management systems of the world.... he primary success factor of HSBC has been their emphasis on localization of the HSBC brand in the region of operation thus making customers more comfortable to deal with them.... As a result of such offerings, HSBC customers perceive the bank to be socially responsible and innovative which adds to the brand equity of the organization....
5 Pages
(1250 words)
Case Study
Through its international network linked by advanced technology, including a rapidly growing e-commerce capability, HSBC provides a comprehensive range of financial services: personal, commercial, corporate, investment and private banking; trade services; cash management; treasury and capital markets services; insurance; consumer and business finance; pension and investment and management; trustee services; and securities and custody services.... The plan aims at guiding the Group to achieve management's vision to be the world's leading financial services company....
15 Pages
(3750 words)
Case Study
HSBC owns one of the most sophisticated & efficient banking transactions & customer service management systems of the world.... In this context, they are facing a threat of brand dilution if the market experts start pointing fingers towards the legacy of their core banking system.... The primary success factor of HSBC has been their emphasis on localization of the HSBC brand in the region of operation thus making customers more comfortable to deal with them....
4 Pages
(1000 words)
Case Study
The paper "product and brand management" has selected HSBC to develop the strategic report that can help Oxford Brookes Brand Consultancy to decide which brand they want to pitch for.... The study will describe the 'brand HSBC' in context to their business vision and business operation.... Although the retail banking giant was established by Sir Thomas Sutherland in the year 1865 but officially the brand HSBC came out in the year 1991.... he study will focus on discussing the retail banking services of HSBC in order to analyze its brand image in front of retail customers of the UK....
12 Pages
(3000 words)
Essay
The wealth management services in the shape of financial securities are a major opportunity for the affluent middle class of the emerging markets.... Wealth management services are provided by banks, professional trust companies, and brokerages.... For those with sizeable assets [usually over $500,000], professional wealth management can help you plan your estate or invest your assets based on personal criteria and financial goals.... This work "The hsbc Corporate Group" describes the role of this company, its strategies, the environmental factors that affect a business's strategies....
7 Pages
(1750 words)
Term Paper
The company operates in commercial banking, global banking and markets, private banking, retail banking and wealth management.... In addition to increased brand/product awareness the objectives of the campaign could be formulated in the following way: to spread the message across its target audience, to build trust in the bank, and to foster the decision to become a client of an HSBC.... This report "hsbc Pink Ladies Campaign" focuses on one of the largest banking and financial services organizations in the world....
8 Pages
(2000 words)
Report