StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Promoting Jordan as a cultural destination being the only open air museum in the world - Research Paper Example

Cite this document
Summary
The Making of a Culturally Renowned Jordan From music, dance, theatre, art expositions, and colorful festivals to native handiworks with exceptional ethnic designs, Jordan’s cultural landscape is delightfully diverse and lush. Jordan is already prominent as a cultural tourist destination…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.4% of users find it useful
Promoting Jordan as a cultural destination being the only open air museum in the world
Read Text Preview

Extract of sample "Promoting Jordan as a cultural destination being the only open air museum in the world"

Download file to see previous pages

I have once again proven this to myself when I visited Jordan and attended a concert for Mohammed Assaf, winner of Arab Idol, and Farah Yousef at Amman citadel on the 28th of August 2013. More than 3,000 people witnessed the dazzling, heartfelt performance of Mohammed Assaf. However, the tremendous success of the event would not be possible without the fervent support and ingenuity of the show’s organizer—the Friends of the Jordan Festivals. The Friends of the Jordan Festivals (FJF) was formed by individuals and groups that possess a deep-seated passion for culture and the arts, and are committed to the goal of making Jordan the topnotch cultural destination in the world.

FJF organizes a variety of cultural events for a varied mix of entertainment audiences. Besides satisfying local tastes for culture and arts, FJF aspires to create globally renowned entertainment products. The unending commitment of FJF to the success of Jordan in tourism and cultural promotion is revealed in its triumphant organization of major cultural events, such as the 2010 Jordan Festival, the Cirque du Soleil, Saltimbanco Show, Cirque de Glace, and the Evolution Show. And on July 2013, FJF publicized the opening of the Amman Citadel Festival for this year.

The Festival showed off the finest artists of Jordan and other Middle Eastern countries. It seems that FJF thought that the festival has to be hosted with several big names, like Julio Iglesias, Marcel Khalife, and Khaled Salim, to draw the attention of audiences all over the world; but in reality Jordan is perhaps most rightfully positioned to act as a meeting point between the Middle East and the rest of the world. Isam Salfiti, Chairman of FJF, expressed their unwavering commitment to the country’s cultural tourism sector: “We look forward to helping enhance Jordan’s touristic appeal, as we believe that the Kingdom has all the makings of a world class destination”.

This latest announcement of FJF has been distributed by Bidaya Corporate Communication, which is a regional public relations agency and regional event organizer. Because of its exceptional ability to satisfy the demands of its diverse clientele, Bidaya has become the favorite associate of leading local, regional, and global organizations. Bidaya Corporate Communications helps NGOs, like FJF, to stage the most successful cultural and historic events in the country. More notably, His Majesty King Abdullah II has committed to the goal of enriching Jordan’s cultural and artistic scenery.

His Majesty aims to transform Jordan into a first-class economic and touristic destination. As part of His Majesty’s national tourism strategy, he commissioned Zaha Hadid Architects in 2010 to create the most exquisite design for a new performing arts center that will be built in Amman. Envisioned as a venue for performance, studying, mentoring, and rehearsing, the King Abdullah II House of Culture & Art was visualized to be the leading site for education, artistic and cultural performance in Jordan.

It is His Majesty’s belief that through this initiative he would succeed in promoting the country’s great potential in tourism and in bringing together all its citizens in the collective experience of history, culture, and the arts. Derived from the Royal idea of a self-sufficient historical restoration organization in Jordan, His Majesty also ordered in 2010 the creation of the Jordan Heritage Revival Company (JHRC).

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Promoting Jordan as a cultural destination being the only open air Research Paper”, n.d.)
Promoting Jordan as a cultural destination being the only open air Research Paper. Retrieved from https://studentshare.org/journalism-communication/1485939-promoting-jordan-as-a-cultural-destination-being
(Promoting Jordan As a Cultural Destination Being the Only Open Air Research Paper)
Promoting Jordan As a Cultural Destination Being the Only Open Air Research Paper. https://studentshare.org/journalism-communication/1485939-promoting-jordan-as-a-cultural-destination-being.
“Promoting Jordan As a Cultural Destination Being the Only Open Air Research Paper”, n.d. https://studentshare.org/journalism-communication/1485939-promoting-jordan-as-a-cultural-destination-being.
  • Cited: 0 times

CHECK THESE SAMPLES OF Promoting Jordan as a cultural destination being the only open air museum in the world

Destination Management: London

The London underground is identified as the oldest underground railway existing throughout the world.... om outlines the lined-up activities' events within London that appeals to people around the world.... As indicated above London boasts of some of the most visited tourism sites around the world.... London has many galleries, museums, sporting events, libraries, and other cultural institutions, comprising the National gallery, British museum, 40 West End theatres and British Library....
13 Pages (3250 words) Essay

The Hotel industry in the Middle East 2007

ot astonishingly the Hotel industry and the Airline Industry in the Middle East have altered further than the entire identification and the foreigner or tourist's and the passenger traffic from beginning towards the ending of the Gulf is at the present the highest and the most rapidly budding one in the world, almost continually intensifying by an approximate 10 percent per annum.... It was also observed closely that international visitor arrivals to the Middle East more than the last decade boast a practically doubled figure which had been surveyed by the world Tourism Organization (WTO)....
18 Pages (4500 words) Essay

Niketown as an Experience

In the paper “Niketown as an Experience” the author analyses the interior spaces and the public with capitalistic ideals of the corporate world as savvy brand-builders at Nike.... rdquo;3 The executives at Nike, though, did their homework and revolutionized the architecture/design/brand connection to such an extent that it becomes difficult to draw the line between retail outlet, entertainment venue and museum....
27 Pages (6750 words) Essay

AstraZeneca Marketing Strategy: Challenges and Solutions

AstraZenca, being one of the largest pharmaceutical companies in the world with a global presence, too is affected by the various environmental changes.... At the same time, a number of governments, including that of the US, are contemplating far reaching reforms that could present an opportunity Thus, in a sense the industry is at the cross roads having consolidated its position in several respects, but also facing a number of new challenges, as new opportunities open up for the industry....
46 Pages (11500 words) Essay

Qatar Sporting Legacy

Actually, this potential of Qatar has attracted the attention and appreciation of the world community and the international sports bodies and institutions.... There is no denying the fact that modern Qatar can proudly boast of some of the best, world-class sports facilities.... he awarding of the 2022 FIFA world Cup to Qatar came as a surprise to most of the Asians, Americans, and Europeans.... FIFA world Cup and other such events will certainly give a flip to Qatar's standing on the international stage....
20 Pages (5000 words) Literature review

Fremantle as a Historical Tourist Destination Offering a Fair Blend of Modern and Old Culture

It has an old-world charm to it owing to the various historical structures, the picturesque locales overlooking the Swan River, old historical architectures and the wide cultural diversity.... Some of the other key areas of attraction include the Roundhouse Whalers Tunnel, Fremantle Chocolate Factory, Fremantle Prison & museum, Western Australian Maritime museum, the Fremantle Arts Center, Fremantle markets, Fremantle town hall, and the Carnac Island etc among various others (Stayz....
8 Pages (2000 words) Case Study

Designation of Kahane Chai

Israel, however, proceeded to declare itself an independent state away from the British mandate of Palestine as awarded by Syria after world War I.... jordan and the West bank flank it in the east while Egypt and the Gaza Strip lie along its southwest.... Its coastline also shares the Gulf of Aqaba with Egypt, jordan, and Saudi Arabia....
24 Pages (6000 words) Research Paper

Critical Analysis: Celebrity, Tourist Destination, and Cultural Centre

An English former professional footballer whose figure stands tall among the English sports legends not just in England but the world at large.... This in itself had a social dimension in that he was an example of people in a society who can outlive statistical odds, rising from the lowest social class to the world's most coveted sociological position, a royal kind of status.... David Beckham went ahead to play for some of the world's biggest clubs including Real Madrid and LA Galaxy and becoming the first English player to win the Premier League in four different countries....
21 Pages (5250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us